๐Ÿš€ Currently in Build โ€” Launching in 6 Weeks

Meet the AI Brain that runs your renewable energy business.

An AI operating system that makes decisions and carries out tasks across 70% of your business. Built for Solar PV and ASHP installers โ€” it runs your leads, CRM, calls, surveys, quotes, and installs.

47 companies already on the list
๐Ÿš€ Join before launch for founding member pricing
dominate.ai/dashboard

Good morning, Brett

Cortex AI is managing 12 active tasks

+12%

ยฃ944K

Pipeline Value

+8

28

New Leads Today

Active

1,847

AI Conversations

โ†‘ 3%

98.2%

QC Pass Rate

Sales Pipeline
Last 7 days
New Leads
127
Qualified
74
Survey Booked
53
Quoted
36
Won
21
Talk to Cortex
Online

Born inside Smart Energy Homes โ€” the UK's fastest growing green energy installer. Battle-tested. Now available to you.

Built by Smart Energy Homes ร— Dominate.ai
Fastest Growing Firm in Wales 2025
UK's #1 Fastest Growing Green Company
Octopus Energy Trusted Partner
Sound familiar?

Every installer hits the same wall.

Leads go cold overnight

No WhatsApp or AI follow-up

Reps don't know who to call first

No single sales pipeline

Surveys done on paper

Quotes take hours to build

Contracts & grants sent manually

Install scheduling is chaos

No idea what's really happening

We fixed all of it.

Fully Automated โ€” Start to Finish

From first ad click to
installed system. Fully automated.

Every step below runs automatically โ€” across your Marketing CRM, Sales CRM, Cloud Dialler, Survey tools, and AI Brain.

01
Lead Generation

Solar, Battery & ASHP leads arrive from every channel

Leads come in from Meta ads, Google, referrals, and organic traffic. Every lead is automatically captured, tagged by product type, and instantly handed to the Marketing CRM to begin the nurture sequence.

Zero leads lostAuto-tagged by productInstant CRM capture

Incoming Leads

Live

John M.

Meta Ad

Solar PVJust now

Sarah T.

Google

ASHP2 min ago

Ryan K.

Referral

Battery5 min ago

Priya S.

Meta Ad

Solar PV8 min ago

New lead auto-tagged Solar PV and pushed to Marketing CRM

96

This Week

47

Solar

49

ASHP + Bat.

02
Marketing CRM

Marketing CRM nurtures the lead โ€” fully automated.

Automated WhatsApp sequences fire instantly. AI assistants qualify and educate. Workflows assign tasks, book calendar slots, and push the lead through a structured nurture journey โ€” all built and managed inside the Marketing CRM.

< 30 sec first responseWhatsApp ยท AI ยท WorkflowsCalendar auto-booked

Marketing CRM

Active workflows ยท Sarah T. โ€” ASHP

Running

๐Ÿ’ฌ WhatsApp Sequence

Message 1: Intro + qualifySent โœ“
Message 2: Benefits + social proofSent โœ“
Message 3: Survey inviteSending...

๐Ÿ“… Calendar โ€” Auto-scheduled

Callback โ€” Sarah T.

Tomorrow ยท 10:00am

Booked โœ“

โšก Active Workflows

ASHP Nurture โ€” Day 1 sequenceActive
Solar re-engagement โ€” 48hr follow-upActive
03
Cloud Dialler

Lead is primed. Your rep calls to close and book the survey.

Once the Marketing CRM has warmed the lead, they're pushed to the cloud dialler queue. A human rep makes the call โ€” with the lead's full history and AI insights in front of them. The goal: book the survey. Every call is recorded, transcribed, and AI-scored.

Human-led callsAI-scored every timeSurvey booked on call

Cloud Dialler

Rep: James ยท Calling now

โ— Live

Sarah T. โ€” ASHP Lead

Primed ยท Day 2 ยท Manchester

Source

Google

Interest

ASHP

Grant

BUS Eligible

๐Ÿค– AI Assist โ€” Rep guidance

โ€บLead opened WhatsApp 3ร— โ€” high interest
โ€บMention ยฃ7,500 BUS Grant early
โ€บSuggested objection: 'Is it disruptive?'

Queue

James K.Solar
Score 94
Owen V.ASHP
Score 78
04
Sales CRM

Survey booked. Lead enters the Sales CRM pipeline.

Once the survey is booked on the call, the lead is automatically created in the Sales CRM under the correct product โ€” Solar PV, Battery, or ASHP. Staged, assigned to a case manager, and tracked from here to install.

One unified pipelineLeads auto-assignedReal-time deal tracking

Sales CRM Pipeline

All stages ยท AI Support

ยฃ959K pipeline

James Keenan

Solar

Survey

Active

Marharyta Bilyk

ASHP

Quote

Active

Owen Jones

Battery

Pre-Install

Active

Priya Singh

Solar

New Lead

Active

186

Active Jobs

34

Won This Mo.

59

Proposals

05
Digital Survey

Smart digital survey โ€” auto-filed to the Sales CRM

The surveyor arrives with a digital form built for Solar, ASHP, and Battery installs. Damp checks, roof assessments, and system recommendations all captured and instantly filed to the sales pipeline โ€” no paper, no re-entry.

100% digitalAuto-filed to CRMInstant quote trigger

Digital Survey Form

Solar PV ยท James Keenan ยท Bristol

Roof Type
Pitched โ€” South Facing
Roof Condition
Good โ€” No repairs needed
Damp Check
Pass โœ“
Recommended
4kW Solar + 5.2kWh Battery
Est. Annual Saving
ยฃ1,240 / year
Filed to CRM ยท Quote auto-generating...
06
AI Quoting Tool

AI builds the quote โ€” Solar, Battery or ASHP โ€” in seconds.

The moment the survey is filed, AI pulls the data and auto-generates a fully itemised quote. Panels, inverter, battery, labour โ€” all selected and priced. For ASHP, the BUS grant is auto-deducted. Customer gets a branded PDF within minutes.

Auto-generated from surveyBUS grant auto-appliedBranded PDF in minutes

AI Quote Builder

James Keenan ยท Solar + Battery

Generating
AI12ร— JA Solar 415W Panels
ยฃ3,120
AIGivEnergy 5kW Hybrid Inverter
ยฃ1,480
AIGivEnergy 5.2kWh Battery
ยฃ1,650
Mounting & Cable Kit
ยฃ420
Labour โ€” 2 day install
ยฃ1,825
Subtotalยฃ8,495
Customer Priceยฃ8,495
Branded PDF generating ยท Sending to customer...
07
Deal Won + Docs

Deal agreed. CRM moves. Docs triggered automatically.

The moment a deal is agreed, the Sales CRM pipeline moves to won. BUS grant paperwork for ASHP, MCS documentation for Solar, battery compliance docs โ€” all queued and sent without anyone lifting a finger.

Zero manual adminAuto-contract sentBUS / MCS auto-filed
Sales CRM โ€” Deal Won โœ“Active

James Keenan โ€” Solar 4kW

Bristol ยท ยฃ8,495

Stage

Pre-Install

MCS

Triggered โœ“

Contract

Auto-sent โœ“

BUS Grant

N/A (Solar)

Contract emailed to customerDone
MCS certificate triggeredDone
Install slot โ€” requesting...
08
Install + QC

Install booked, crew assigned, QC signed off.

The AI matches the job to the right install crew and books the date. Customer gets SMS and email confirmation. After install, AI runs a full QC check โ€” photos, compliance docs, and sign-off โ€” then auto-issues the certificate.

Auto crew matchingCustomer SMS + email100% installs QC'd
M
T
W
T
F
S
S
10
11
12
13
14
15
16

Wed 12 Mar ยท 9:00am โ€” James Keenan

Solar 4kW ยท Bristol ยท Team A (3 engineers)

Post-Install QC

Panels correctly mountedโœ“
Inverter verifiedโœ“
MCS sign-off uploadedโœ“
DNO notification sentโœ“
Customer walkthrough doneโœ“
QC Passed ยท Certificate auto-issued โœ“
09
Cortex โ€” The AI Brain

The Brain that watches everything and acts on it.

Cortex sits above every step โ€” monitoring your marketing campaigns, nurture sequences, dialler performance, sales pipeline, survey outcomes, and install quality simultaneously. It spots problems before they happen and acts without being asked.

3-layer AI architecture12 specialist agentsRuns 24/7

Cortex AI

Online ยท watching 47 signals
What happened overnight?
28 leads in. 22 qualified + nurtured. 6 booked for callbacks. Pipeline up ยฃ47K.
Solar dialler performance?
Conversion 14.2% this week โ€” up from 11%. I've reordered the queue to prioritise Google leads.

Executive Layer

The Strategist

Orchestration

The Conductor

Execution

12 Agents

Every one of those jobs is tracked in real-time in your command centre.

โ†’
One Command Centre

Every one of those jobs lands here.
Real-time. Fully managed.

Every Solar, Battery, and ASHP job that flows through the journey above lands in this command centre โ€” tracked, staged, and acted on automatically.

ATP System โ€” Pipeline Dashboard
LIVE

PIPELINE DASHBOARD

All stages ยท AI Support

James HarrisonPre-Install

Agreed to proceed. Prepare contract & pre-install docs.

1 PENDINGPREPARE

186

Active Jobs

ยฃ959K

Pipeline

34

Jobs Won

157

Jobs Lost

Sarah Mitchell

42 Harbour View, Swansea

Active

David Thompson

8 Elm Crescent, Bristol

Active

Rachel Cooper

15 Castle Lane, Newport

Active

James Harrison

12 Maple Drive, Cardiff

Active
Call Analytics โ€” Dashboard

Dashboard

Team call performance ยท Last 30 days

3,540

Total Calls

91

Surveys Booked

64h 45m

Talk Time

682

Answered

560

Outgoing

13.3%

Conversion

Successful Calls
682
Survey Booked
91
Callback Scheduled
168
Conversation Only
231
Not Interested
192
Unsuccessful2,858
No Answer857
Voicemail1873
Busy123
No Advisor3
Team Conversion Rate13.3%

91 surveys from 682 answered calls

Every one of those jobs flows through a fully automated journey โ€” from first ad click to completed install.

โ†“
We're Building Something Big

Launching in 6 weeks. Join the waiting list.

Full Sales CRM + AI Brain + done-for-you setup. Founding members get priority access and exclusive pricing.

Join Waiting List
Meet Cortex โ€” Your AI Business Partner

A 3-Layer Brain that never sleeps.

Not a chatbot. Not a dashboard. Cortex is a multi-layered intelligence that sees, thinks, decides, and acts across your entire business.

Executive

The Strategist

Watches every metric. Makes strategic decisions before you know there's a problem.

Predicts revenueReallocates spendSpots bottlenecks

Orchestration

The Conductor

The nervous system connecting every tool and touchpoint in real-time.

Syncs all toolsTriggers workflowsUnifies comms

Execution

The Workforce

12 AI agents. Each trained on your data, your tone, your processes.

12 specialist agentsQualifies leads 24/7Writes copy
Talk to the AI Brain

Ask Cortex. It just does it.

Cortex AI

Online โ€” managing 12 tasks
Live conversation
A Dominate.ai ร— Smart Energy Homes collaboration

Built by operators.
Not software engineers.

We spent 10+ years in the renewable energy sales trenches. We know every pain point, every bottleneck, and every spreadsheet nightmare inside out.

We didn't build a generic SaaS CRM and slap a "renewables" label on it. We built the exact operating system we wished we had โ€” and battle-tested it while scaling Smart Energy Homes to become the UK's fastest growing green company.

Live in Days, Not Months

How it works

Zero learning curve. Zero heavy lifting. We handle everything.

01 โ€” Apply for Early Access48hr review

Tell us about your business. We review every application within 48 hours.

John Doe
Acme Renewables Ltd
john@acmerenewables.co.uk
Apply Now โ†’
02 โ€” Personalised Demo1-on-1 walkthrough

We walk you through the full CRM, dialler, and AI brain โ€” tailored to your business.

Your CRM Preview
New Leads โ€” 14
Surveys Booked โ€” 8
Quoted โ€” 5
Won โ€” 3
03 โ€” Done-For-You SetupDays, not months

Our team builds your entire system โ€” CRM, AI agents, ad campaigns, survey forms.

CRM Pipeline configuredDone
AI WhatsApp agent trainedDone
Meta ad campaigns deployedDone
Survey forms builtDone
Dialler connectedBuilding...
04 โ€” AI Runs Your Businessโ— Live

Sit back. Cortex manages 70% of daily operations while you focus on scaling.

Responded to 3 leads via WhatsApp2m ago
Auto-booked survey for Sarah M.8m ago
QC passed โ€” Install #489215m ago
Shifted ยฃ200 ad budget to Solar1h ago
Dialled 12 contacts this morning2h ago
๐Ÿ”ฅLaunching in 6 weeks โ€” founding spots almost gone

Join the waiting list.

We're building the future of renewable energy sales. Be one of the first 50 companies to get lifetime founding member access.

Full CRM + AI Brain + done-for-you setup. Your competitors are already on the list.