The AI operating system for renewable energy.
Built and battle-tested alongside Smart Energy Homes — the UK's fastest growing green company. Now we run it for you — leads, CRM, calls, surveys, quotes, installs. All automated.
Built for Solar PV, ASHP & Battery installers across the UK.
0%
Operations automated
0+
Years in renewables
0+
Leads generated
24/7
Always-on automation
The problem
Every renewable energy installer hits the same wall
Leads go cold overnight — no one responds fast enough
Reps don’t know who to call or in what order
Surveys still done on paper, quotes take hours
Contracts sent manually with no tracking
Install scheduling is pure chaos
You're running a modern business on tools that weren't built for you — duct-taping GoHighLevel, spreadsheets, and WhatsApp together.
The solution
One system that runs your business end to end
We built the exact operating system we wished existed — and battle-tested it alongside our partner Smart Energy Homes as they became the UK's fastest growing green company.
Fully managed. Operational within a week. With an AI layer that thinks, decides, and acts around the clock.
Our process
From the first ad click to a completed install — every step runs automatically. We don't just give you tools. We run the system for you.
We capture and qualify every lead — before your team wakes up
Every lead from Meta, Google, referrals, and organic channels is captured instantly. AI responds in under 30 seconds via WhatsApp, qualifies the enquiry, and books a callback. Your team starts the day with a full, prioritised pipeline.
24/7 AI nurture · < 30 second first response · Zero leads lost
John M.
Meta Ad
Solar PV
Just now
Sarah T.
ASHP
2m ago
Ryan K.
Referral
Battery
5m ago
Priya S.
Meta Ad
Solar PV
8m ago
AI responded to all 4 leads via WhatsApp in <30s
Your rep calls to close. AI has already done the homework.
Leads are scored, prioritised, and queued in the cloud dialler. When your rep picks up the phone, they see the full lead history, objections, and grant eligibility on screen. One call. Survey booked.
AI-scored call queue · Rep guidance on-screen · Survey booked on call
Sarah T. — ASHP Lead
Primed · Day 2 · Manchester · Google
Source: Google
Interest: ASHP
Grant: BUS Eligible
AI Assist
›Lead opened WhatsApp 3× — high interest
›Mention £7,500 BUS Grant early
›Likely objection: 'Is it disruptive?'
Survey, quote, contract, install — no manual work
Digital surveys auto-file to the CRM. AI generates itemised quotes in seconds — panels, inverter, battery, labour, grant deductions. Contracts send themselves. Install crews get matched and scheduled. QC happens before the engineer leaves site.
AI quotes in seconds · Auto-contracts · QC before engineer leaves
Solar PV · James Keenan · Bristol
Cortex runs it all while you sleep
Three layers of AI — one that thinks strategically, one that orchestrates workflows, one that executes tasks. It monitors your pipeline, ads, calls, and installs around the clock. Problems get fixed before you know they exist.
3-layer AI Brain · 70% of daily ops automated · Runs 24/7
Cortex AI
Online
Choose your level
Three ways, one clear winner
Every tier delivers quality leads. But only one feeds real conversion data back to Meta — meaning every pound you spend on ads gets smarter over time.
Just Leads
We generate. You close.
High-quality leads from Meta and Google, delivered straight to your system. We handle the ads, the targeting, and the creative. You handle everything after the lead arrives.
- Leads delivered to your CRM or inbox
- AI-optimised Meta & Google campaigns
- Lead notifications via email or webhook
Good lead quality. Standard attribution.
Full System
We run it all.
Our CRM, dialler, AI, attribution, surveys, quoting, and install management. End-to-end. The same system used by our partner Smart Energy Homes — the UK’s fastest growing green energy company.
- Everything in Just Leads
- Full CRM with cloud dialler & AI assist
- End-to-end attribution via Meta CAPI
- AI-generated quotes, digital surveys, QC
- Cortex AI managing your pipeline 24/7
Why this matters
When a lead converts to an actual sale, our system reports that back to Meta. The ad algorithm stops optimising for form fills and starts optimising for real buyers. Lead quality compounds over time.
Integration
Your CRM. Our intelligence.
Already invested in a CRM you love? We connect our ad engine, attribution layer, and AI directly into your existing stack. No rip-and-replace.
- Connects to HubSpot, Salesforce, GHL & more
- Attribution data piped to your dashboards
- Partial CAPI feedback where supported
- AI lead scoring and nurture automation
Strong lead quality. Partial attribution loop.
Full System
We run it all.
Our CRM, dialler, AI, attribution, surveys, quoting, and install management. End-to-end. The same system used by our partner Smart Energy Homes — the UK’s fastest growing green energy company.
- Everything in Just Leads
- Full CRM with cloud dialler & AI assist
- End-to-end attribution via Meta CAPI
- AI-generated quotes, digital surveys, QC
- Cortex AI managing your pipeline 24/7
Why this matters
When a lead converts to an actual sale, our system reports that back to Meta. The ad algorithm stops optimising for form fills and starts optimising for real buyers. Lead quality compounds over time.
Just Leads
We generate. You close.
High-quality leads from Meta and Google, delivered straight to your system. We handle the ads, the targeting, and the creative. You handle everything after the lead arrives.
- Leads delivered to your CRM or inbox
- AI-optimised Meta & Google campaigns
- Lead notifications via email or webhook
Good lead quality. Standard attribution.
Integration
Your CRM. Our intelligence.
Already invested in a CRM you love? We connect our ad engine, attribution layer, and AI directly into your existing stack. No rip-and-replace.
- Connects to HubSpot, Salesforce, GHL & more
- Attribution data piped to your dashboards
- Partial CAPI feedback where supported
- AI lead scoring and nurture automation
Strong lead quality. Partial attribution loop.
Under the hood
How attribution makes your ads smarter
Most lead gen companies optimise for clicks. We optimise for actual sales. Here's how.
Meta & Google Ads
AI-optimised campaigns
Dominate Platform
100% bespoke system
Attribution Engine
Enterprise-grade tracking
Meta CAPI
Unmatched lead quality
Your CRM
Direct connection
The feedback loop: Every sale your team closes teaches Meta who your real buyers are. Your cost per acquisition drops. Your lead quality rises. It compounds.
Meta & Google Ads
AI-optimised campaigns
Dominate Platform
100% bespoke system
Attribution Engine
Enterprise-grade tracking
Meta CAPI
Unmatched lead quality
Your CRM
Direct connection
The feedback loop
Every sale your team closes teaches Meta who your real buyers are. Your cost per acquisition drops. Your lead quality rises. It compounds.
The platform
Built for renewables.
Not bolted on.
Every tool was designed from scratch for UK solar, heat pump, and battery companies. One system. No off-the-shelf integrations to break.
Sales CRM & Pipeline
Your entire sales operation in one view. Custom pipeline stages built for renewables — BUS grants, ECO4, surveys, installs, and aftercare.
AI Ad Engine
Scans the market weekly. Drops high-converting ad copy directly into Meta. Monitors and adjusts spend autonomously.
Cloud Dialler
Built-in automatic dialler. Records, logs, transcribes, and AI-scores every call straight into the CRM.
92/100 avg call score
AI Lead Response
Instant AI responses across WhatsApp, SMS, and email. Qualifies leads while your team sleeps.
< 30s average response
Smart Scheduling
AI-balanced workload distribution. Engineers routed by location, skill, and availability.
Auto-notifies customers
Surveys & Quoting
Mobile-friendly survey forms with AI damp checks, photo uploads, and itemised quotes generated from survey data in seconds.
Revenue Intelligence
Real-time revenue forecasting, ad spend ROI, team leaderboards, and bottleneck detection.
QC & Aftercare
AI analyses install photos, catches issues on-site, and automates warranty registration, satisfaction surveys, and referral nurturing.
Plugs into your existing stack
Already using a CRM? We integrate directly. No rip-and-replace — we layer on top of what you have.
GoHighLevel
Native integration
HubSpot
Native integration
Salesforce
Native integration
Pipedrive
Native integration
Monday.com
Native integration
Meta Ads
Native integration
Google Ads
Native integration
Native integration
Xero
Native integration
Zapier
Supported
Make
Supported
Bespoke
API available
This is what it looks like when AI runs your business.
Book a free discovery call. We'll show you the full platform, tailored to your business. No commitment.
Book a discovery callThe AI Brain
Meet Cortex
Not a chatbot. Not a dashboard. Cortex is a 3-layer intelligence that sees, thinks, decides, and acts across your entire business — 24 hours a day.
Executive
The StrategistWatches every metric. Makes strategic decisions before you know there's a problem.
Orchestration
The ConductorThe nervous system connecting every tool and touchpoint in real-time.
Execution
The Workforce12 AI agents. Each trained on your data, your tone, your processes.
Ask Cortex. It just does it.
Cortex AI
Battle-tested partnership
Proven results from Smart Energy Homes
Dominate AI wasn't built in a lab. It was forged inside a real renewable energy business — and the results speak for themselves. Now available to installers across the UK.
0+
Leads generated
£0M+
Client revenue influenced
0%
Operations automated
<0s
Average first response
Smart Energy Homes achievements
Fastest Growing Firm in Wales
Fast Growth Index
UK's Fastest Growing Green Firm
Fast Growth Index
3rd Fastest Growing Company
In the entire UK
£20M+ Annual Turnover
And growing
Octopus Cosy Accredited
Trusted partner
Fastest Growing Firm in Wales
Fast Growth Index
UK's Fastest Growing Green Firm
Fast Growth Index
3rd Fastest Growing Company
In the entire UK
£20M+ Annual Turnover
And growing
Octopus Cosy Accredited
Trusted partner
We went from duct-taping spreadsheets to a fully automated pipeline in under a week. The system runs the way we always wished our business could.
— Smart Energy Homes, South Wales
Smart Energy Homes
Our founding partner
System refined over years of live operations
Same platform now available to UK installers
Geographical non-compete — no direct competition
Built for the future of renewable energy
Renewables specialists
Your new team
No unqualified interns, no friends of a friend. We are an expert extension of your team — 10+ years deep in renewable energy sales.
Brett
10+ years in solar sales
Scott
Growth & partnerships
Margo
Renewable energy specialist
Nikita
Systems & automation
We spent 10+ years in the renewable energy sales trenches. We know every pain point, every bottleneck, and every spreadsheet nightmare inside out.
We didn't build a generic SaaS CRM and slap a "renewables" label on it. We built the exact operating system we wished we had — and refined it alongside Smart Energy Homes as they became the UK's fastest growing green company.
Getting started is simple
Book a call
Tell us about your business
We build it
Operational within a week
System runs it
Your team focuses on closing
Get started
Book a discovery call
Tell us about your business and we'll show you exactly how Dominate.ai can transform your operations. Free. No commitment.
We'll walk you through the full platform, tailored to your business, and handle the entire setup for you.