The Full Journey — 9 Steps

From first ad click to
installed system. Fully automated.

Every step below runs automatically — across your Marketing CRM, Sales CRM, Cloud Dialler, Survey tools, and AI Brain.

01
Lead Generation

Solar, Battery & ASHP leads arrive from every channel

Leads come in from Meta ads, Google, referrals, and organic traffic. Every lead is automatically captured, tagged by product type, and instantly handed to the Marketing CRM to begin the nurture sequence.

Zero leads lostAuto-tagged by productInstant CRM capture

Incoming Leads

Live

John M.

Meta Ad

Solar PVJust now

Sarah T.

Google

ASHP2 min ago

Ryan K.

Referral

Battery5 min ago

Priya S.

Meta Ad

Solar PV8 min ago

New lead auto-tagged Solar PV and pushed to Marketing CRM

96

This Week

47

Solar

49

ASHP + Bat.

02
Marketing CRM

Marketing CRM nurtures the lead — fully automated.

Automated WhatsApp sequences fire instantly. AI assistants qualify and educate. Workflows assign tasks, book calendar slots, and push the lead through a structured nurture journey — all built and managed inside the Marketing CRM.

< 30 sec first responseWhatsApp · AI · WorkflowsCalendar auto-booked

Marketing CRM

Active workflows · Sarah T. — ASHP

Running

WhatsApp Sequence

Message 1: Intro + qualifySent
Message 2: Benefits + social proofSent
Message 3: Survey inviteSending...

Calendar — Auto-scheduled

Callback — Sarah T.

Tomorrow · 10:00am

Booked

Active Workflows

ASHP Nurture — Day 1 sequenceActive
Solar re-engagement — 48hr follow-upActive
03
Cloud Dialler

Lead is primed. Your rep calls to close and book the survey.

Once the Marketing CRM has warmed the lead, they're pushed to the cloud dialler queue. A human rep makes the call — with the lead's full history and AI insights in front of them. The goal: book the survey. Every call is recorded, transcribed, and AI-scored.

Human-led callsAI-scored every timeSurvey booked on call

Cloud Dialler

Rep: James · Calling now

● Live

Sarah T. — ASHP Lead

Primed · Day 2 · Manchester

Source

Google

Interest

ASHP

Grant

BUS Eligible

AI Assist — Rep guidance

Lead opened WhatsApp 3× — high interest
Mention £7,500 BUS Grant early
Suggested objection: 'Is it disruptive?'

Queue

James K.Solar
Score 94
Owen V.ASHP
Score 78
04
Sales CRM

Survey booked. Lead enters the Sales CRM pipeline.

Once the survey is booked on the call, the lead is automatically created in the Sales CRM under the correct product — Solar PV, Battery, or ASHP. Staged, assigned to a case manager, and tracked from here to install.

One unified pipelineLeads auto-assignedReal-time deal tracking

Sales CRM Pipeline

All stages · AI Support

£959K pipeline

James Keenan

Solar

Survey

Active

Marharyta Bilyk

ASHP

Quote

Active

Owen Jones

Battery

Pre-Install

Active

Priya Singh

Solar

New Lead

Active

186

Active Jobs

34

Won This Mo.

59

Proposals

05
Digital Survey

Smart digital survey — auto-filed to the Sales CRM

The surveyor arrives with a digital form built for Solar, ASHP, and Battery installs. Damp checks, roof assessments, and system recommendations all captured and instantly filed to the sales pipeline — no paper, no re-entry.

100% digitalAuto-filed to CRMInstant quote trigger

Digital Survey Form

Solar PV · James Keenan · Bristol

Roof Type
Pitched — South Facing
Roof Condition
Good — No repairs needed
Damp Check
Pass
Recommended
4kW Solar + 5.2kWh Battery
Est. Annual Saving
£1,240 / year
Filed to CRM · Quote auto-generating...
06
AI Quoting Tool

AI builds the quote — Solar, Battery or ASHP — in seconds.

The moment the survey is filed, AI pulls the data and auto-generates a fully itemised quote. Panels, inverter, battery, labour — all selected and priced. For ASHP, the BUS grant is auto-deducted. Customer gets a branded PDF within minutes.

Auto-generated from surveyBUS grant auto-appliedBranded PDF in minutes

AI Quote Builder

James Keenan · Solar + Battery

Generating
AI12x JA Solar 415W Panels
£3,120
AIGivEnergy 5kW Hybrid Inverter
£1,480
AIGivEnergy 5.2kWh Battery
£1,650
Mounting & Cable Kit
£420
Labour — 2 day install
£1,825
Subtotal£8,495
Customer Price£8,495
Branded PDF generating · Sending to customer...
07
Deal Won + Docs

Deal agreed. CRM moves. Docs triggered automatically.

The moment a deal is agreed, the Sales CRM pipeline moves to won. BUS grant paperwork for ASHP, MCS documentation for Solar, battery compliance docs — all queued and sent without anyone lifting a finger.

Zero manual adminAuto-contract sentBUS / MCS auto-filed
Sales CRM — Deal WonActive

James Keenan — Solar 4kW

Bristol · £8,495

Stage

Pre-Install

MCS

Triggered

Contract

Auto-sent

BUS Grant

N/A (Solar)

Contract emailed to customerDone
MCS certificate triggeredDone
Install slot — requesting...
08
Install + QC

Install booked, crew assigned, QC signed off.

The AI matches the job to the right install crew and books the date. Customer gets SMS and email confirmation. After install, AI runs a full QC check — photos, compliance docs, and sign-off — then auto-issues the certificate.

Auto crew matchingCustomer SMS + email100% installs QC'd
M
T
W
T
F
S
S
10
11
12
13
14
15
16

Wed 12 Mar · 9:00am — James Keenan

Solar 4kW · Bristol · Team A (3 engineers)

Post-Install QC

Panels correctly mountedDone
Inverter verifiedDone
MCS sign-off uploadedDone
DNO notification sentDone
Customer walkthrough doneDone
QC Passed · Certificate auto-issued
09
Cortex — The AI Brain

The Brain that watches everything and acts on it.

Cortex sits above every step — monitoring your marketing campaigns, nurture sequences, dialler performance, sales pipeline, survey outcomes, and install quality simultaneously. It spots problems before they happen and acts without being asked.

3-layer AI architecture12 specialist agentsRuns 24/7

Cortex AI

Online · watching 47 signals
What happened overnight?
28 leads in. 22 qualified + nurtured. 6 booked for callbacks. Pipeline up £47K.
Solar dialler performance?
Conversion 14.2% this week — up from 11%. I've reordered the queue to prioritise Google leads.

Executive Layer

The Strategist

Orchestration

The Conductor

Execution

12 Agents